Former Piggly Wiggly in Falls could become Walmart Neighborhood Market

Published on: 2/21/2011

Wal-Mart Stores Inc. is considering development of a Walmart Neighborhood Market in Menomonee Falls.

The neighborhood market, a smaller grocery format, would use the former Piggly Wiggly space at Pilgrim Village shopping center, at Pilgrim Road and Main St., according to company spokeswoman Lisa Nelson.

That space has been vacant since 2007, said shopping center owner Richard Conley. He said he's been in discussions with Walmart representatives about a possible neighborhood market at Pilgrim Village.

This would be the second Walmart Neighborhood Market proposed for the Milwaukee area.

As I reported last week, the retailer is seeking city zoning approval to develop a 40,000-square-foot Walmart Neighborhood Market in Milwaukee, at S. 70th and W. Main streets, east of State Fair Park.

The Menomonee Falls store would be a big boost for other retailers at the 70,000-square-foot Pilgrim Village, said Conley, president of Metropolitan Development. He recently saw a Walmart Neighborhood Market in Orlando, Fla., and was impressed with the format, which includes a deli, fresh produce and a meat service counter.

"It's got the basics," Conley said.

The Milwaukee area could eventually accommodate about 20 such smaller Walmart supermarkets, says David Livingston, a supermarket site selection consultant.

Conley had once planned to demolish the half-vacant Pilgrim Village, and replace it with three-story buildings that have retail on the street level and apartments on the upper floors. But he was unable to obtain financing.

"Banks are tight as a drum," Conley said.

The Pilgrim Village store would be one of two Walmart stores planned for Menomonee Falls, joining a 115,000-square-foot combined supermarket-discount store proposed for Pilgrim and Lisbon roads.

The company is considering possible changes for that proposal because of concerns from nearby homeowners about traffic and other issues. A zoning hearing on that store, scheduled for Monday night, was canceled.